Too often we see situations where valuable leads that businesses have spent hard marketing dollars on getting are lost before they convert
If you can’t accurately measure your online performance, you can’t improve it. Google Analytics is a powerful website analytics tool and has become the default tool used on most websites.
However, of the hundreds of analytics accounts we’ve looked at over the years, less than 1% of them have been set up to a satisfactory level. In our experience, businesses who don’t invest in professional analytics accumulate inaccurate or no data, leading to costly mistakes.
At Adhesion, our reputation is driven by the measurable results we generate for all our clients. All of our services come with complementary performance tracking. For example, our Google Ads clients receive weekly and monthly reports that can be customised to show metrics relevant to their business and advertising objectives.
Statistically speaking, it’s unlikely your website data is being correctly recorded. Let’s start generating accurate data and deeper insights. Contact Adhesion and you could get a free analytics audit.
Google analytics is not retrospective so it needs to be set up correctly the first time (nobody can go back in time to gather historical data that was never recorded properly).
We are highly experienced with both basic and advanced Google Analytics setups for both small and multi-national businesses. Our internal experts prefer Google Analytics because it is hands-down the best free analytics tool.
To complement Google Analytics (and save everybody time and money), we also integrate the Google Tag Manager tool. Google Tag Manager let’s us track more advanced things that Google Analytics can’t do by default (e.g. visitors clicking buttons or viewing a video on your website). It also allows us to integrate performance tracking for other platforms too, like Facebook advertising.
Contact us for more information about setting up your website analytics.
So, even though we can track your website activity, Google Ads advertising, Facebook advertising and more, we only need to put one piece of code on your website to track everything. When you join the Adhesion team, we’ll correctly configure your analytics and then give you a simple and safe piece of code. All you need to do is get your website developer to put the code on each page of your website. Done. We will then be able to see exactly what parts of your website can be improved.
If you sell products or services directly from your website, then the above process is very similar. Along with the small piece of code to go on every page of your website, we’ll also give you another small piece of code to go on all transaction completion/confirmation pages. Again, all you need to do is give the code to your website developer to upload. Done. We will then be able to see where your customers are coming from and more.
Google Search Console used to be named Google Webmaster Tools. It reports statistics about your website’s Search Engine Optimisation (SEO) performance. In other words, Google Search Console lets us see what Google thinks about each page on your website, where and when it appears in Google, the links going to and from your website, and more. Looking to boost your website’s SEO performance in Google? Check out Adhesion's SEO services.
You know that measuring activity on your website is important, but maybe you’re not sure you’ll be able to understand the statistical results? Don’t fret, Adhesion works closely with all clients to understand their business objectives. We can make recommendations by analysing your website data for you.
So, do you really know how well your website is performing. Let’s start generating accurate data and deeper insights. Contact Adhesion and you could get an analytics audit today.
"We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough."
★★★★★ Kevin Downing June 2025
"I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!"
★★★★★ Karthik Hariharan May 2025
"Very efficient in getting a result."
★★★★★ Oksana Fediuk May 2025
"We've been with Adhesion for a couple of years now, and they've consistently provided prompt and reliable support. Thanks a lot team for your expert advice and exceptional service throughout this time. Our Google Ads have been performing much better in recent months, thanks to your hard work and dedication. Our recent experiences with Ricki-Lee and Jennifer have been fantastic—it’s such a relief to know that we can be in contact anytime we need. It truly feels personal. Thanks again, ladies! 😊"
★★★★★ Sandeep Nagpal May 2025
"I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding."
★★★★★ Karen @ Child Behaviour Service April 2025
"Peter has done a great job running my google ads - highly recommended."
★★★★★ Alex Patten April 2025
"Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing"
★★★★★ Rita Patel-Kumar April 2025
"After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation."
★★★★★ Alex Mann April 2025
"Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!"
★★★★★ Chris April 2025
"A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!"
★★★★★ Picnique Queenstown February 2025
"I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support."
★★★★★ Frank Krieger January 2025
"Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend."
★★★★★ Laura Budd January 2025
"I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency."
★★★★★ Kyle Simpson December 2024
"We love working with the team at Adhesion, they did an outstanding job with our website—The Lodge at 58 North. Not only did they understand our unique needs as small business owners, but they also perfectly blended creativity and functionality, crafting a site that captures the spirit of our lodge while providing an intuitive, user-friendly experience for our guests. The team's attention to detail and expertise brought our vision to life, showcasing our lodge's unique charm and commitment to authentic experiences.The whole team is professional, highly responsive, and genuinely invested in our success—making us feel supported every step of the way. The result is a beautiful, functional website that reflects our lodge and makes it easy for visitors to explore, book, and get excited about their stay.We highly recommend the Adhesion Team—it's a joy to work with them!"
★★★★★ Administrative Assistant October 2024
"I would like to say that Reuben Nel from Adhesion has been of excellent assistance with our google words campaign. He has excellent knowledge and insight and could communicate that in an easy and understandable way. I would certainly recommend Reuben to you"
★★★★★ Leave Calendar October 2024
"We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!"
★★★★★ Velo Ronny's Bicycle Store September 2024
"I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again James Roberts SPORTZONE"
★★★★★ James August 2024
