Updated: Apr 28, 2025
Author: Tony Waldegrave
If you run a small business website and want more leads, following SEO best practices is essential. Below you’ll find Adhesion’s proven guidelines for on-page SEO—simple, effective steps that can make a real difference in your website’s visibility and traffic.
For larger website and or more specialist advice on SEO services, please contact us.
Ensure the website and home page resolves to the following standardised addressing convention:
www.mywebsite.co.nz
mywebsite.co.nz
To remedy:
It’s imperative that all pages on the website have unique page titles (title tags) and meta descriptions. Poorly formed page titles and meta descriptions and duplicates can adversely affect search engine results and traffic volumes.
Page titles should ideally be in the 50 - 59 character length range including spaces and should not exceed 70 characters incl spaces.
Meta descriptions should be less than 155 characters including spaces.
Create pages titles and meta descriptions that are relevant and descriptive to the subject matter of the associated page. Include keywords in the page titles and meta descriptions and incorporate a call to action in the meta description.
Utilise H1 class text headers to introduce the body content.
Use only one H1 header per page. Use H2, H3 etc for additional sub headers.
Where images are used for header copy – either replace with text or use H1 alt tags.
Use image alt tags to describe images and include keywords in the description.
Form these using natural language that is concise and descriptive and to a maximum of 125 characters.
Image file naming conventions should also be used to describe images and include keywords. Implement a keyword file naming convention that is formed as follows:
"product-category"-"brand"-"product-name".jpeg
All copy on the website should be unique (not copied) and should be written with the purpose of being useful to website visitors. The copy should be revised and refreshed every 12-18 months.
Creating new copy is an excellent way to improve SEO performance. See our articles on: What is content marketing and how does it work? and How to write blog articles.
Ideally the website should be hosted within the country of your primary target audience.
Web page load performance is now a metric that impacts rankings. You can test your website on the link below. Have your web developer address any of the "Should Fix" recommendations.
More and more web visitors are browsing on mobile devices. Your SEO effort needs to include mobile optimisation. Ideally your website should be built using a fully responsive browser design that is optimised for all screen sizes.
Create a dynamic google sitemap if you don’t have one. Your web developer should be able to do this for you.
Once created, submit the site map to Google via Google Search Console.
Adhesion can provide more details on creating dynamic google sitemaps if required.
See more about our SEO services, or contact us for more information.
"We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough."
★★★★★ Kevin Downing June 2025
"I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!"
★★★★★ Karthik Hariharan May 2025
"Very efficient in getting a result."
★★★★★ Oksana Fediuk May 2025
"We've been with Adhesion for a couple of years now, and they've consistently provided prompt and reliable support. Thanks a lot team for your expert advice and exceptional service throughout this time. Our Google Ads have been performing much better in recent months, thanks to your hard work and dedication. Our recent experiences with Ricki-Lee and Jennifer have been fantastic—it’s such a relief to know that we can be in contact anytime we need. It truly feels personal. Thanks again, ladies! 😊"
★★★★★ Sandeep Nagpal May 2025
"I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding."
★★★★★ Karen @ Child Behaviour Service April 2025
"Peter has done a great job running my google ads - highly recommended."
★★★★★ Alex Patten April 2025
"Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing"
★★★★★ Rita Patel-Kumar April 2025
"After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation."
★★★★★ Alex Mann April 2025
"Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!"
★★★★★ Chris April 2025
"A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!"
★★★★★ Picnique Queenstown February 2025
"I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support."
★★★★★ Frank Krieger January 2025
"Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend."
★★★★★ Laura Budd January 2025
"I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency."
★★★★★ Kyle Simpson December 2024
"We love working with the team at Adhesion, they did an outstanding job with our website—The Lodge at 58 North. Not only did they understand our unique needs as small business owners, but they also perfectly blended creativity and functionality, crafting a site that captures the spirit of our lodge while providing an intuitive, user-friendly experience for our guests. The team's attention to detail and expertise brought our vision to life, showcasing our lodge's unique charm and commitment to authentic experiences.The whole team is professional, highly responsive, and genuinely invested in our success—making us feel supported every step of the way. The result is a beautiful, functional website that reflects our lodge and makes it easy for visitors to explore, book, and get excited about their stay.We highly recommend the Adhesion Team—it's a joy to work with them!"
★★★★★ Administrative Assistant October 2024
"I would like to say that Reuben Nel from Adhesion has been of excellent assistance with our google words campaign. He has excellent knowledge and insight and could communicate that in an easy and understandable way. I would certainly recommend Reuben to you"
★★★★★ Leave Calendar October 2024
"We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!"
★★★★★ Velo Ronny's Bicycle Store September 2024
"I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again James Roberts SPORTZONE"
★★★★★ James August 2024
