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Learn "How to" List Your Business in Google Maps

Updated: Apr 02, 2025

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Are you a local business looking for more leads?

Having your business on Google Maps is essential for local visibility and attracting customers.

Follow this step-by-step guide to ensure your business is listed correctly and optimised for local searches on Google Maps.

Step 1: Sign in to Google Business Profile

Google Business Profile (formerly Google My Business) allows you to manage your business’s presence on Google Search and Maps.

  1. Go to Google Business Profile.
  2. Sign in with a Google account associated with your business.
  3. Click Manage now to begin setting up your profile.

Step 2: Add Your Business Details

If your business is new, you’ll need to create a listing.

  1. Enter your business name as you want it to appear on Google.
  2. Select the correct business category that best describes your services. Selecting the appropriate business category will help your business appear in local search results.
  3. Choose whether you have a physical location customers can visit. If not, you can list your service area instead.
  4. Enter your business address or service area to ensure local customers can find you. If your business has multiple locations, you can add all outlet addresses.
  5. Add your contact details, including your phone number and website URL (if applicable).

Step 3: Verify Your Business

Google requires verification to ensure your business is legitimate. You’ll typically verify your business by:

  • Postcard by mail (Google sends a verification code to your address).
  • Phone or email (available for some businesses).
  • Instant verification (available if your business is already verified in Google Search Console).
  • Video verification (Google may require a live video call or a recorded walkthrough of your business).

Follow the verification instructions provided by Google. Once verified, your business will appear on Google Maps.

Step 4: Optimise Your Business Profile

After verification, optimise your Google Business Profile to improve visibility and attract customers.

  • Add business hours: Keep them updated, including holiday hours.
  • Upload high-quality photos: Show images of your storefront, products, team, and services.
  • Write a compelling business description: Clearly explain what your business offers.
  • Enable messaging: Allow customers to contact you directly via Google.
  • Encourage customer reviews: Positive reviews improve rankings and credibility. Ask satisfied customers to leave feedback.
  • Regularly update your profile: Post updates, offers, or events to keep your profile active.
  • Provide additional details: Add payment options and other useful business information to help your listing stand out in search results.

Step 5: Manage and Maintain Your Listing

To ensure ongoing success, regularly monitor and update your Google Business Profile:

  • Respond to customer reviews and messages promptly.
  • Keep business information accurate (address, phone, hours, etc.).
  • Use Google Posts to share promotions, events, and announcements.
  • Analyse insights to understand customer interactions and improve your visibility.

Why Listing on Google Maps Matters

  • Increases local search visibility: More customers can find your business.
  • Builds trust and credibility: A complete and active profile boosts customer confidence.
  • Drives more traffic and sales: Customers searching for businesses like yours are more likely to visit and make purchases.
  • Improves SEO rankings: Google prioritises verified, active businesses in local searches.


Need help with optimising your Google Business Profile?

Our digital marketing experts in New Zealand can assist you. Contact us today!

Don't just take our word for it. See what our customers have to say:

  • "We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough."

      Kevin Downing   June 2025

  • "I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!"

      Karthik Hariharan   May 2025

  • "Very efficient in getting a result."

      Oksana Fediuk   May 2025

  • "We've been with Adhesion for a couple of years now, and they've consistently provided prompt and reliable support. Thanks a lot team for your expert advice and exceptional service throughout this time. Our Google Ads have been performing much better in recent months, thanks to your hard work and dedication. Our recent experiences with Ricki-Lee and Jennifer have been fantastic—it’s such a relief to know that we can be in contact anytime we need. It truly feels personal. Thanks again, ladies! 😊"

      Sandeep Nagpal   May 2025

  • "I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding."

      Karen @ Child Behaviour Service   April 2025

  • "Peter has done a great job running my google ads - highly recommended."

      Alex Patten   April 2025

  • "Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing"

      Rita Patel-Kumar   April 2025

  • "After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation."

      Alex Mann   April 2025

  • "Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!"

      Chris   April 2025

  • "A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!"

      Picnique Queenstown   February 2025

  • "I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support."

      Frank Krieger   January 2025

  • "Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend."

      Laura Budd   January 2025

  • "I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency."

      Kyle Simpson   December 2024

  • "We love working with the team at Adhesion, they did an outstanding job with our website—The Lodge at 58 North. Not only did they understand our unique needs as small business owners, but they also perfectly blended creativity and functionality, crafting a site that captures the spirit of our lodge while providing an intuitive, user-friendly experience for our guests. The team's attention to detail and expertise brought our vision to life, showcasing our lodge's unique charm and commitment to authentic experiences.The whole team is professional, highly responsive, and genuinely invested in our success—making us feel supported every step of the way. The result is a beautiful, functional website that reflects our lodge and makes it easy for visitors to explore, book, and get excited about their stay.We highly recommend the Adhesion Team—it's a joy to work with them!"

      Administrative Assistant   October 2024

  • "I would like to say that Reuben Nel from Adhesion has been of excellent assistance with our google words campaign. He has excellent knowledge and insight and could communicate that in an easy and understandable way. I would certainly recommend Reuben to you"

      Leave Calendar   October 2024

  • "We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!"

      Velo Ronny's Bicycle Store   September 2024

  • "I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again James Roberts SPORTZONE"

      James   August 2024

Don't just take our word for it. See what our customers have to say:

"We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough."
  Kevin Downing   June 2025

"I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!"
  Karthik Hariharan   May 2025

"Very efficient in getting a result."
  Oksana Fediuk   May 2025

"We've been with Adhesion for a couple of years now, and they've consistently provided prompt and reliable support. Thanks a lot team for your expert advice and exceptional service throughout this time. Our Google Ads have been performing much better in recent months, thanks to your hard work and dedication. Our recent experiences with Ricki-Lee and Jennifer have been fantastic—it’s such a relief to know that we can be in contact anytime we need. It truly feels personal. Thanks again, ladies! 😊"
  Sandeep Nagpal   May 2025

"I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding."
  Karen @ Child Behaviour Service   April 2025

"Peter has done a great job running my google ads - highly recommended."
  Alex Patten   April 2025

"Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing"
  Rita Patel-Kumar   April 2025

"After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation."
  Alex Mann   April 2025

"Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!"
  Chris   April 2025

"A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!"
  Picnique Queenstown   February 2025

"I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support."
  Frank Krieger   January 2025

"Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend."
  Laura Budd   January 2025

"I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency."
  Kyle Simpson   December 2024

"We love working with the team at Adhesion, they did an outstanding job with our website—The Lodge at 58 North. Not only did they understand our unique needs as small business owners, but they also perfectly blended creativity and functionality, crafting a site that captures the spirit of our lodge while providing an intuitive, user-friendly experience for our guests. The team's attention to detail and expertise brought our vision to life, showcasing our lodge's unique charm and commitment to authentic experiences.The whole team is professional, highly responsive, and genuinely invested in our success—making us feel supported every step of the way. The result is a beautiful, functional website that reflects our lodge and makes it easy for visitors to explore, book, and get excited about their stay.We highly recommend the Adhesion Team—it's a joy to work with them!"
  Administrative Assistant   October 2024

"I would like to say that Reuben Nel from Adhesion has been of excellent assistance with our google words campaign. He has excellent knowledge and insight and could communicate that in an easy and understandable way. I would certainly recommend Reuben to you"
  Leave Calendar   October 2024

"We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!"
  Velo Ronny's Bicycle Store   September 2024

"I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again James Roberts SPORTZONE"
  James   August 2024

See all Google Reviews for Adhesion